2019 Annual Conference • Schedule

Presenter:

• • Gandhi Eswaramoorthy, Consumer Financial Protection Bureau
    

• Don DiMatteo, MACUMA Credit Union Lifetime Achievement Award Winner
• John Slusher, MACUMA Affiliate Lifetime Achievement Award Winner

State of the Credit Union Industry
In 1994, there were only 13 credit unions with assets of more $1 billion; today there are more than 300. And while the number of credit unions has decreased, the industry has grown into a trillion dollar industry. Do you want to see how your credit union’s performance measures up to the rest of the industry?

This session will examine the credit union industry’s consolidated balance sheet to highlight trends in loan growth and investment allocation and shifts in deposit mix. It will also review capital utilization, liquidity, and margin trends, as well as recent and historical operating and income ratios, to identify areas of competitive strength and weakness.

Learning Objectives

1. 1. Identify unique trends in the credit union industry, both in balance sheet strategy and income strategy.
   2. Explore the industry’s interest rate risk position.
   3. Highlight recent liquidity trends.

Presenter

• • Frank Santucci, Managing Director, Stifel, Nicolaus & Company

CU Professional Track
Serving Those That Serve Your Members: Building a Financially Healthy Workplace
How would you feel if 100% of your members were living their best financial life? What about the people serving your members? Our presentation will outline the steps you can take to help your employees build a strong financial foundation so that they can better serve your members. We will answer questions such as:

• • How much does it cost the credit union when employees are financially stressed?
  • What makes a great financial wellness program?
  • How do you measure the success of a financial wellness program?
  • How can you integrate the financial wellness program with your other benefit offerings?
  • What resources are available to help you through the process?

Learning Objectives

1. 1. Understand the cost to your organization when employees are financially stressed.
   2. Understand the key steps you can take to build a successful financial wellness program.
   3. Understand how to approach each employee benefit offering so that they create one holistic benefits package.

Presenter

• • Jim Keenehan, Senior Consultant, AFS 401(k) Retirement Services, LLC

Board Member Track
The Easy Button for Data Protection
Are you worried about protecting member information? Want to innovate without increasing risk? Come and learn a practical approach to data protection. In this presentation, we will look at a case study of a bank cyberattack and then talk about steps every credit union should be taking to ensure a programmatic approach to minimizing risk of data or monetary loss.

Learning Objectives

• 1. Learn about recent attacks of banks and credit unions.
  2. Critically think about cybersecurity as part of enterprise risk.
  3. Learn practical steps to better protect member data.

Presenter

• • Justin Silbert, GCIH, GCFE, CISSP, Chief Information Security Officer, LEO Cyber Security
    

CU Professional Track
Staying at the Forefront of Cybersecurity Threats
This session is designed to identify cybersecurity threats, estimate the credit union’s risk, determine a proactive approach to manage risk, identify budget strategies for mitigating cyber risk, and distinguish the board’s role in cybersecurity.

Learning Objectives

1. 1. Identify cybersecurity risks threats and risks.
   2. Manage and mitigate the risks.
   3. Outline the board and management’s role in cybersecurity.

Presenters

• • Bill Astrab, CPA, Shareholder, Doeren Mayhew
    
  • John Hock, CPA, CISA, CITP, IT Manager, Doeren Mayhe
    

Board Member Track
Executive Compensation: When Is Enough, Enough?
Executive compensation is rising,¹ creating a need for credit union boards to ensure that their investment is well-placed and producing the results they seek. Add NCUA’s requirements for fair and reasonable compensation to the board’s growing list of responsibilities, and it’s critical that boards do their proper due diligence. From the executive’s point of view, there are more vacancies than ever and recruiters offering attractive packages to consider. Boards of all asset sizes are left to wonder: Is it possible to achieve the right mix of compensation and benefits to retain talented executives, compete for the best candidates, and keep your examiner happy? When is enough, enough?

This session will help boards navigate the top considerations for fine-tuning their executive retention strategy. From aligning their strategic goals to the bottom line impact on financials, boards will learn how benefit plans affect the credit union’s long-term success. Join us to get a new perspective on an old problem.

¹ 2018 NAFCU–BFB Gallagher Executive Compensation and Benefits Survey. Not surprisingly, base salary alone increased in the highest percentiles as the asset category grew. Among the largest credit unions, salary increased by 13%. Several factors contribute to these higher salaries: top performers, more complex operations, increased competition for the best candidates, and more.

Learning Objectives

1. 1. Is it possible to achieve the right mix of compensation and benefits to retain talented executives, compete for the best candidates, and keep your examiner happy? When is enough, enough?
   2. Help boards navigate the top considerations for fine-tuning their executive retention strategy.
   3. Boards will learn how benefit plans affect the credit union’s long-term

Presenters

• • Rob Fitzgerald, Vice President, Executive Benefits Practice, BFB Gallagher
    

Economic Outlook—What You Need to Know
In this combined session, will provide an overview of economic conditions in the United States as well as a look at regional economic conditions, with a focus on the states of Maryland and Virginia. The presentation will include a discussion of labor markets, residential real estate, and business conditions.

Learning Objectives

1. 1. Learn about economic data points that indicate future trends.
   2. Gain insights into regional economic factors.
   3. Explore key market indicators that could have an impact on your credit union.

Presenter

• • Alex Marre, Regional Economist, Federal Reserve Bank of Richmond

CU Professional Track
Key Metrics to Reinforce Your Sales and Service Culture
Why are metrics and ratios important to drive results? What metrics should be used?

Management will walk away with key metrics that drive sales results without creating a “do it or else” environment. Find out how sales managers play the role of coach and scorekeeper in communicating results.

Learning Objectives

1. 1. How to set achievable goals.
   2. What metrics drive results.
   3. Help branch managers and department managers become sales managers.

Presenter

• • Chris Maynard, Chief Strategist, Performance Pros Consulting

Board Member Track
Not Dead Yet, but Definitely Different: A Look Into How the Branches That Remain Need to Change
With the aggressive growth of FinTech and the introduction of the Capital One Café, many are asking if the branch is a thing of the past. Our answer, in the words of the cult classic movie Monty Python and the Search for the Holy Grail, is “not dead yet!”

Part sequel to Baskervill’s presentation at the 2018 MACUMA Annual Conference, which briefly touched on four timeless design qualities of an effective branch, and part “HGTV,” this presentation will delve deeper into these design qualities and include some before and after examples showing dramatic branch transformation.

Learning Objectives

1. 1. Know ways to apply the four timeless qualities of an effective branch for today and the future.
   2. Leave with a handful of practical and important tips before you make the move.
   3. Discuss actual existing branches in the region and how to create a better engaging space for members.

Presenter

• • Alan Davis, Principal & Architect, Baskervill

CU Professional Track
Collection Department Excellence: Creating a Positive Culture That Can Impact Your Members
It’s time to move the collection department out of the basement and utilize its expertise to impact members. Collections are an underutilized key point of contact with the potential to provide a positive member experience that promotes loyalty and commitment. This session will discuss creating a culture of excellence and the importance of letting the collection department out of the basement to positively influence members. You play an important role in impacting collections even without ever picking up the phone to make a collection call.

Learning Objectives

1. 1. Why having an okay collection department is not good enough.
   2. How to create and implement a collection culture of excellence.
   3. How to maximize the collection touch point as a positive member experience that encourages credit union loyalty.

Presenters

• • Bryan Moffitt, Vice President, Business Development, CU Recovery and The Loan Service Center—A PSCU Company

Board Member Track
Pre-Fund Employee Benefits…How to Use NCUA reg. 701 to Dramatically Reduce Employee Healthcare Costs
While NCUA typically permits credit unions to invest reserve and excess liquidity in defined permissible investments, NCUA reg. 701.19 allows credit unions to invest in impermissible investments for the purpose of funding employee benefits. This session will discuss the use of NCUA reg. 701.19 and how the regulation allows credit unions the potential to make employee benefits “budget neutral.”

Learning Objectives

• 1. The difference between permissible and nonpermissible investments, as defined by NCUA.
  2. What investments constitute typical prefunded benefits investment allocation.
  3. How to analyze benefits requirements and excess liquidity availability.
  4. The process for creating an investment plan acceptable to NCUA auditors.
  5. How to present your plan to NCUA and annually manage due diligence requirements.

Presenters

• • Gary Silverman, Attorney, Silverman Theologou
  • Christopher Staub, AIF, Partner/Chief Investment Officer, The Capital Group, LLC
    

CU Professional Track
Auto Lending
Don Bader, VP of CRIF Select, an indirect auto lending platform, will give insight to the macro economic trends and forecasts currently in play. The discussion will focus on the impact, or lack thereof, in terms of the American car buyer’s appetite for debt. Furthermore, the changing and redirecting economic forces that are at play in the near and distant future will be discussed, as well as how this will impact the ability of credit unions to grow their indirect as well as direct auto portfolios.

Learning Objectives

1. 1. Attendees will take away key data trends in economic forecasts.
   2. Attendees will gain insights into debt thresholds.
   3. Attendees will learn specific ways their direct and indirect portfolios may be affected in the future.

Presenter

• • Don Bader, MSL, Vice President Sales and Account Management, CRIF Select Corporation

Washington Update and Litigation Risk
This session offers a review of the newest developments with federal regulators impacting credit unions and legislative efforts on Capitol Hill. NCUA has a full board and a new chairman, which impacts the status of ongoing rulemaking, such as updated bylaws. Also hear about the results of the bankers’ challenge to NCUA’s field of membership modernization efforts. The CFPB’s rulemaking agenda includes third-party debt collection and a review of overdraft regulations, and FASB is considering delaying the implementation deadline for CECL. Meanwhile, NAFCU continues to advocate for legislative changes that promote an environment where credit unions can grow and for a national data security standard. Finally, credit unions continue to see litigation risk from a few fronts; hear about ongoing overdraft fee lawsuits and what risks may be on the horizon.

Presenter:

• • Brandy Bruyere, NCCO, Vice President of Regulatory Compliance, NAFCU